Make your holiday home more profitable -

People's desire to leave home and travel again is greater than ever. The covid-19 pandemic is still ongoing, but thanks to high vaccination rates and the use of the digital certificate, we are now freer and safer to pack our bags and go on vacation. So it is  obviously to be expected that tourist accommodation can resume their business which spent almost a year on ice. El turismo en España parece recuperar el viento a favor, pero si quieres rentabilizar tu casa de vacaciones hay cosas que mejorar. Le ayudaremos con algunos consejos de expertos.

Visibilidad online de la casa de vacaciones.

¿Debería anunciar su alojamiento en cada real estate portal? There is a simple answer: no! To start off you have to analyze your business in depth: what type of accommodation do you have, what type of audience do you want to reach, and what opportunities exist in the market. Your success should not depend on only one or two channels; it's important to diversify. Lo ideal es tener al menos cuatro o cinco anuncios en distintos portales. Apunta a algunos portales de amplio alcance, como Booking.com, Airbnb y Expedia, así como a otros portales más enfocados, como Rentalia o Vrbo. Es importante mantener estos canales organizados, quizás recurriendo a un agente, para evitar problemas. Quieres gestionarlo todo sin complicaciones.

Fotografías de calidad de la casa de vacaciones.

Otro error común es no comunicar las mejores características de su alojamiento al cliente. Las descripciones muchas veces pueden resultar decepcionantes y es habitual que carezcan de información sobre el alojamiento o su entorno. Don't leave room for doubt, you have to be honest and creative. It's experiences that you are selling not just a bed for the night. To support your description you need photos: "a picture is worth a thousand words". You should hire a professional to take several quality photographs of your accommodation. Or even offer an immersive experience in the accommodation with a virtual tour. Make the tourist want to be in your holiday home and not whatever else they've found.

Establece las tarifas de tu casa de vacaciones

Preparar una estrategia de precios es fundamental. Deberías tomar tu fixed costs  into account (and of course try to reduce them) to calculate an baseline price per night. This will help you to avoid putting offers on the market at a lower price than you should. Next, También es importante analizar la competencia y su trayectoria. Keep in mind that there exist tools that help you analyze and prepare your pricing strategy quickly and easily, such as "Market Navigator." Finally, you have to be aware of the different seasons -from high to low- and where they fit on the calendar, to adjust your rates. Also check all the public holidays, tanto en su zona como en los países de clientes potenciales. ¡Ahora es cuando querrán irse de vacaciones! Organiza tu negocio para aprovechar las diferentes épocas del año.

Apuesta por tener tu propio sitio web para anunciar la casa de vacaciones

Hoy más que nunca un canal de venta directa es fundamental. Debido a la pandemia, los turistas tienen más preocupaciones y quieren poder hacer preguntas de forma rápida y directa, not over a booking portal. Having your own website gives them a direct channel to communicate with you and combining this with a booking engine can boost business and help multiply bookings. The website of your holiday rental accommodation debe estar bien estructurado. Don't forget that the web is a window to the world and will be one of the main sources of information for your potential clients, so do your best and structure it well.

Reserva bajo petición

Si no tienes un "immediate reservation" option activado en todos los canales, do so as soon as you can. This is another factor that will help you get more reservations. Travel trends tell us that two out of five reservations are made on the same day as, or just two days before the trip, which shows us that "last minute" booking is the new fashion. Of course, there is always the fear of not knowing who is staying at your house by simply accepting reservations, but you can activate some restrictions to give yourself some piece of mind. Given that you will pay taxes on the property even when it's empty, you want any boost you can get: implementing "immediate reservation" as an option can give you up to a 30% increase in your conversion rate! Source: idealista.